About the Book

This great small business resource is the first book written by Nick Bowditch, an Australian owner of small businesses. “The Business of Being David – How to use social media to make your small business big” outlines how Nick grew three successful businesses up from scratch without spending a cent on any ‘conventional’ marketing or advertising, opting instead to use Social Media Marketing.

Nick takes the reader through the 5 rules of social media marketing, how to make the most of Web 2.0 platforms such as Facebook, Twitter, MySpace, LinkedIn, wikis, email marketing and much more. The book includes great content from small business experts including Iggy Pintado of Connection Generation, Glenn Murray of DivineWrite, Dean Collins and Justin Roberts from Big Click Studios, Sarah Mitchell from Global Copywriting, David Moye, Belinda Jackson of Web Chameleon, the ‘Podcast King’ Craig Martin, Brian Combs, ‘Retail Queen’ Debra Templar, Johanna Baker-Dowdell of Strawberry Communications, ‘Little Miss Useful’ Nicole Hammett and Kirsty Wilson of Interim Business Solutions.

If you are a small business owner who knows nothing about social networking and online marketing, this is the resource for you. And there are lots of real case
studies and action plans to get you started and keep you on track.