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“Local Marketing Secrets Cracked!” reveals everything that a small business owner, franchisor, franchisee or a regional manager of a major corporation needs to know about developing marketing campaigns that will generate leads and sales in the confines of their local territory. “Local Marketing Secrets Cracked!” exposes how to unlock the complex DNA of your local territory to provide a solid foundation for building successful campaigns that resonate with local values, align with its culture and promote community acceptance rather than resulting in apathy amongst potential buyers.
The book discloses the importance of understanding the natural peaks and troughs in product demand by analysing 35 features that determine when, and when not to, spend your local marketing dollars. It divulges 7 common local marketing budget errors and how to turn these into massive lead generating opportunities. Not all small businesses have a substantial local marketing budget at their disposal and “Local Marketing Secrets Cracked!” unveils the secrets behind unleashing the power of using other people’s people and other people’s money by partnering with other entities for mutual gain.
It defines 11 sources of other people’s people and other people’s money and outlines 9 reasons as to why companies would allow you access to their resources, and 19 ways they could assist at no cost to your business. The book provides a comprehensive listing of above, below and through the line marketing activities and introduces the potent concept of across the line marketing tactics. It outlines powerful local sponsorship techniques that are geared towards maximising return on investment and discusses the latest in web based and social media marketing strategies. “Local Marketing Secrets Cracked!” provides little known hints, tips and tricks for maximising locally generated leads and sales and explains two fundamental tools that outrageously successful local marketing plans can’t be without.
The book includes access to an online library of cutting edge resources including templates that you can steal, edit and instigate today. |
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