About the Book

This informative guide is a must-have for every Sales Manager, providing no-nonsense concise guidelines on every aspect of the Sales Manager’s role.

"Craig introduced a structured sales process for the team which improved our model considerably. I found Craig to be very approachable..and was extremely helpful to me in furthering my career. He was a pleasure to work with." - Susan Manuel, BDM, Corus People Solutions “As a direct result of Craig’s influence we grew from having 30 accredited brokers to nearly 300, have an office in Melbourne and staff in four States."

"Craig’s change management skill...and excellent communication skills have been of enormous benefit." - Glen Jones, CEO, Nationwide Lending.

The incredible detail contained in this book belies its length as every relevant topic is covered, including:

• How to sell
• How to market your product
• Measuring sales performance
• Client Relationship Management
• Leading the sales team
• Setting budgets
• Conducting sales meetings
• Motivating your sales team
• How to hire and develop new salespeople

While many organisations spend a great deal of time and money training their salespeople, the role of the Sales Manager has been too often neglected – until now. Keep it on your desk for constant reference and watch your business grow!